An examination of the roles that our users typically play in real life can help inform better product design decisions. In some cases, our designs need to reflect upon the part that our users play in their organisations or wider lives. The role-based perspective focusses on the user’s role in the organisation. The personas of the role-based perspectives are massively data-driven and incorporate data from both qualitative and quantitative sources. The role-based perspective is also goal-directed and it also focusses on behaviour. Copyright terms and licence: All rights reserved.
#Persona 5 wiki study software
The goal-directed personas are based upon the perspectives of Alan Cooper, an American software designer and programmer who is widely recognized as the “Father of Visual Basic”.Īuthor/Copyright holder: Smashing Magazine.
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There is an implicit assumption that you have already done enough user research to recognise that your product has value to the user, and that by examining their goals, you can bring their requirements to life. The objective of a goal-directed persona is to examine the process and workflow that your user would prefer to utilise in order to achieve their objectives in interacting with your product or service. “It focusses on: What does my typical user want to do with my product?”. This persona cuts straight to the nitty-gritty. In her Interaction Design Foundation encyclopedia article, Personas, Ph.D and specialist in personas, Lene Nielsen, describes four perspectives that your personas can take to ensure that they add the most value to your design project and the fiction-based perspective. The personas will be used as a guide for ideation sessions such as Brainstorm, Worst Possible Idea and SCAMPER. Using personas is just one method, among others, that can help designers move on to the third phase, the Ideation phase. In the Define phase, Design Thinkers synthesise their research and findings from the very first phase, the Empathise phase. In the Design Thinking process, designers will often start creating personas during the second phase, the Define phase. For example, “How would Peter, Joe, and Jessica experience, react, and behave in relation to feature X or change Y within the given context?” and “What do Peter, Joe, and Jessica think, feel, do and say?” and “What are their underlying needs we are trying to fulfill?” Personas in Design Thinking Constructing personas will help you ask the right questions and answer those questions in line with the users you are designing for. Personas provide meaningful archetypes which you can use to assess your design development against. Personas are also known as model characters or composite characters.
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When you create persona profiles of typical or atypical (extreme) users, it will help you to understand patterns in your research, which synthesises the types of people you seek to design for. Personas add the human touch to what would largely remain cold facts in your research. Hence, personas do not describe real people, but you compose your personas based on real data collected from multiple individuals. Personas make the design task at hand less complex, they guide your ideation processes, and they can help you to achieve the goal of creating a good user experience for your target user group.Īs opposed to designing products, services, and solutions based upon the preferences of the design team, it has become standard practice within many human centred design disciplines to collate research and personify certain trends and patterns in the data as personas. It can help you to recognise that different people have different needs and expectations, and it can also help you to identify with the user you’re designing for. Creating personas can help you step out of yourself. Creating personas will help you to understand your users’ needs, experiences, behaviours and goals. Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way.